Hype & Dexter is now Avidly APAC

A transformative chapter, as Hype & Dexter evolves into Avidly APAC, unlocking new possibilities and expertise for businesses across the region.

A New Era for Digital Transformation in APAC

Rebranding as Avidly APAC marks a transformative chapter for Hype & Dexter, unlocking new possibilities and expanded expertise for businesses across the region.

Hype & Dexter’s journey has always been about empowering organisations throughout APAC with advanced digital transformation solutions. Today, we proudly operate as Avidly APAC, part of the global Avidly Group. This milestone strengthens our commitment to leading digital transformation and CRM enablement for businesses seeking growth, efficiency, and innovation.

This evolution is more than a name change. It represents a step forward in how we support our clients. As Avidly APAC, we combine local expertise with global capability, bringing greater scale, insight, and opportunity to organisations across Australia, New Zealand, and beyond.

“This is an important evolution for our business and our clients.  Hype & Dexter was built on the belief that technology should drive real business outcomes, not just implementations. Becoming Avidly APAC allows us to take that further; giving our clients access to global expertise while keeping the same local team, relationships, and commitment to results. It’s about scale without losing what made us successful in the first place.”

Ryan Watkins, CEO of Avidly APAC.

What This Means for Our Clients and Partners

As Avidly APAC, our clients and partners continue to experience the same trusted relationships and outcomes that defined Hype & Dexter. Our focus on HubSpot-driven CRM, marketing automation, and digital transformation remains central to everything we do.

What’s new is access to a broader global network of knowledge, resources, and capability. Clients benefit from expanded solution offerings, deeper industry insight, and a unified approach to digital transformation. All with the same the personalised, locally delivered service that sets us apart in the APAC market.

Expanding Capabilities: Leveraging the Power of Avidly Group

Being part of the Avidly Group opens new horizons for both our team and our clients. Avidly is internationally recognised for its innovative approach to digital transformation and is one of the world’s leading HubSpot Solutions Partners.

Through this connection, Avidly APAC delivers expanded services, proven global methodologies, and advanced technologies refined across international markets. Clients now have access to specialised expertise across CRM enablement, marketing automation, data integration, and scalable digital solutions. We continue to support everything from strategy and implementation through to optimisation and long-term growth.

Continuity, Commitment, and Enhanced Value

While our name has changed, our values, leadership, and client-first approach remain just the same. Avidly APAC operates with the same trusted team and commitment to outcomes, now strengthened by global resources and experience.

Our proven approach to HubSpot CRM implementation, marketing enablement, and digital strategy is only enhanced through the Avidly Group, allowing us to deliver stronger, more measurable results. We prioritise smooth transitions, minimal disruption, and ongoing support — ensuring continuity while introducing new opportunities to drive business performance.

“Our clients don’t just need software. They need clarity, alignment, and execution. This change strengthens our ability to support businesses end to end, from strategy through to delivery and optimisation. We’re now even better positioned to help organisations simplify complexity, connect their systems, and turn customer data into meaningful action.”

Empowering the Future of Your Business

The digital landscape across APAC continues to evolve rapidly. As Avidly APAC, we are uniquely positioned to deliver future-ready HubSpot CRM and digital transformation solutions that empower teams, streamline operations, and unlock growth.

Our commitment to innovation, education, and continuous improvement helps clients stay ahead of industry change and technological advancement. As your digital transformation partner, we support confident decision-making, improved customer experiences, and sustainable success by delivering connected solutions aligned to your strategic vision.